Streamlining the lead generation process.

Anyone in the construction industry will tell you how competitive it is. You can never call your lead fast enough because there will be 10 other contractors fighting for the same job.

Creating an attractive, easy-to-navigate, and responsive website is easy, but the real challenge for our client was, “How can we leverage our digital assets to streamline the lead generation process?”

Previously- a system of bottlenecks and human error

Previously, when a lead came in online, it sent out an email. An employee then would have to check each email and manually enter the lead into the CRM, and organize the lead by referral source before it could be pushed to the call center to actually be called. 

This lead to a lot of room for human error in data entry, missed leads and ultimately hundreds of thousands of dollars lost. 

Our solution was to completely automate the process by adding marketing automation to the website and CRM.

When a new lead was received it would automatically integrate into the CRM, along with referral source, then automatically place itself in the correct calling queue in the Call Center. This automation happened instantaneously.

This allowed employees to call new lead in as little as 5 minutes from the time it was received- with 0 data entry errors.

Content creation

Original videos that educate and entertain.

I filmed, edited and curated custom content that showcased projects as well as addressed customer frequently asked questions. These videos built trust with the client and many customers recognized the company from seeing the videos on social media.   

Graphic design

Attractive and modern, retaining voice and messaging of brand.

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Facebook Ads

Modern Look, Responsive Design, Great UX.

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increase in leads

My email subscribers increased very significantly. The results speak for themselves!

Mike
Entrepeneur
First Check of the Day

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Highlight

Encourage People to Forward Your Newsletter

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